Studio Set Activation

When tasked with designing a commercial set, our approach began by understanding the vision and core message of the project. We worked closely with the creative team to capture the brand's aesthetic and the overall atmosphere we wanted to convey.

Once the design was finalized, we moved to the build phase. Precision was crucial here, as every element needed to be crafted to scale and maintain cohesion with the design plan. We collaborated with set designers to ensure that the structural components—walls, flooring, and fixtures—were both functional and visually appealing.

The final step was furnishing the set. Every piece of furniture, prop, and décor was chosen to complement the design while supporting the narrative. We balanced style with practicality, sourcing items that reflected the commercial's theme but were also flexible for different camera angles and movements.